Ethical division: the brand stays with Norchem, demand is built with prescribers
A different route from the franchise. The field effort is aimed at the doctor who prescribes the product, and stock moves through stockists to wherever it is dispensed.
- 300+
- products in range
- 9
- dosage categories
- 2014
- established
A route to market, not a slogan
In the Indian pharmaceutical trade, an ethical product is promoted to the prescriber, dispensed against a prescription and supplied through the stockist and distributor chain. The brand belongs to the manufacturer throughout, and no one holds a territory.
Promotion follows the Uniform Code for Pharmaceutical Marketing Practices 2024: claims that match the approved product information, and no inducements to healthcare professionals.
Ethical division or PCD franchise
Before you choose this route
On different products, yes. On the same product, no: one carton cannot be both territory exclusive and open through the stockist chain.
Norchem does, because the claims on it are the manufacturer’s responsibility.
Enquire about
Ethical and Prescription Division
Tell us what you need. The Norchem team replies with the range, rates and next steps.
Enquire about
Ethical and Prescription Division
Tell us what you need. The Norchem team replies with the range, rates and next steps.
Related services
- Global Pharma ExportImporters, distributors and procurement agencies can source the Norchem range for their own market, with the documentation each shipment needs prepared before it leaves.Explore
- Government and Institutional SupplyInstitutional buyers decide on documents as much as on rate. Norchem prepares both before the bid goes in.Explore
- Third Party ManufacturingYour brand made to international quality standards, from formulation development to packaging, with flexible capacity and timely delivery.Explore
- PCD Pharma FranchiseMarket and distribute Norchem products in your area on a monopoly basis, with promotional materials, marketing support and a steady flow of new launches.Explore
- Partner with usDistributors, entrepreneurs, brand owners and institutions work with Norchem in different ways. Pick the one that fits and we will take it from there.Explore
Talk through which route fits
Tell us the products you are interested in and how you reach doctors today, and we will say plainly which arrangement suits.
Our Reach
PCD franchise partners across India, export enquiries welcome
India
Norchem Healthcare works with PCD franchise partners, distributors and institutions across India from its manufacturing base in Panchkula, Haryana. Every state and union territory is open for a franchise on a monopoly basis.
Importers, distributors and procurement agencies can source the Norchem range for their own market, with the documentation each consignment needs prepared before it leaves India.